IBS Educator Spotlight: Sherry Ratay
American Salon
At this year’s IBS Las Vegas, Ratay will cover how to choose flawless shades by taking into consideration factors such as existing haircolor, natural haircolor, skin tone, eye color, and desired maintenance level. She will also go over how to control reds, brunettes, and blondes and keep them from fading, how and when to choose a demi-permanent hair color versus a permanent hair color, what to expect when lifting with lightener versus high lift, and how to achieve maximum grey coverage.
